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Content Commerce - Why content is the future of online commerce
Content commerce is the integration of engaging, informative content into online commerce to promote the sale of products and services. In other words, it's about linking valuable content directly to the buying process. This can be done through landing pages, blog posts, videos, infographics, social media posts and other content that not only informs and entertains, but also directly encourages purchases.
Sitewerk at the SmartVariant.CON
SmartVariant.CON is the largest event for product configurators and mass customization in mechanical and plant engineering and the manufacturing industry. Dominik Bärtschi from Sitewerk was there and gained deep insights into the current industry trends.
What does the EU Accessibility Act mean for Switzerland?
From June 2025, all new digital products and services must by law comply with accessibility guidelines so that they are accessible and usable for all people, regardless of their abilities or limitations.
Infrastructure as Code with Terraform. What are the benefits?
We will show you why the Infrastructure as Code (IaC) concept has many advantages and how we at Sitewerk are already successfully using the open source tool Terraform from HashiCorp to automate and manage infrastructures.
Sitewerk won in 3 categories at the Best of Swiss Web Award 2024
This year, we submitted a project for the very first time and won prizes in the 3 categories “Digital Commerce”, “Business” and “Innovation” with the e-commerce platform THEIA developed for our partner Helion Energy AG.
B2B Sales is changing
B2B sales is undergoing a major transformation. Digitalization and the new customer experience for B2B customers are central to this. The purchasing process must be adapted to changing customer needs. B2B customers expect digital touchpoints and omni-channel customer journeys just as much as end customers do.
Sitewerk Christmas Special 2023
We give away our time and you can help decide who gets it!
How configurators contribute to greater sustainability
Sustainability is becoming increasingly important in purchasing decisions for around half of consumers. Sustainability reporting is also required by law. We will show you how configurators can contribute to sustainability reporting, using Arcora (Ingérop Group) as a practical example.
Rapid Prototyping
When developing an individual software project, it is important to receive feedback from users at an early stage and identify potential problems. This allows developers to make early adjustments and improve the user experience. In addition, an early prototype enables better communication between developers, designers and stakeholders as they get a concrete idea of how the software will work.
Revised Data Protection Law Switzerland
On 01.09.2023, the revised data protection law will come into force in Switzerland. We have summarized the most important points for you and listed what you should observe as a company.
What is what? - our configurator glossary
The variety of terms for a configurator underlines the multitude of possible applications for such an individual software solution. Almost any product or service from a wide range of industries can be mapped with the help of a configurator, making the quotation or sales process easier and more efficient. Here you get an overview of the different terms and their meaning.
Convincing advantages of the Drupal content management system
Which is the best CMS? This question cannot be answered in the same way for all projects. In this article we will take a look at the many advantages that Drupal offers and why it can be an excellent choice for web projects of medium to large companies.
ShapeDiver - parametric 3D configurators with Grasshopper
ShapeDiver is a scalable cloud-based platform that enables the development and hosting of interactive 3D configurators.
Which pain points could a product configurator solve for a manufacturing company?
Find out which different challenges of a manufacturing company can be met with an individual product configurator. We have summarized a few interesting points for you in the list below.
Mobile First
Why it matters and when it makes sense.
You should keep an eye on these 10 UX & UI design trends for 2023
UX (User Experience) & UI (User Interface) design are two important aspects when designing websites and web applications.
Headless content management systems (CMS) are on everyone's lips
Content management systems (CMS) are on everyone's lips these days and it is impossible to imagine a modern development stack without them. The headless approach in particular has established itself and gained acceptance in recent years. In the following article we want to focus on Strapi and share our experiences with it.
Areas of application and goals of online configurators
In this article, we present the various areas of application for online configurators. We explain which problems you can solve, what the advantages and goals are in the respective area of application and how your company and your customers can benefit from them.
Sitewerk Christmas campaign 2022
We would like to thank our customers and partners for their interest, trust and great cooperation.
Our very own Marco, winner of BaselHack 2022!
At the BaselHack young developers and young-at-heart developers, technology fans and designers competed to find solutions to real problems and implement them with prototypes.
What does the Drupal 10 update mean for businesses?
The earlier versions of Drupal will be gradually phased out and official support will be discontinued. That means no further updates for more stability, security and performance or even new functions. Drupal 9 is planned to be supported until November 2023. So there is still some time left for the update to Drupal 10. It also doesn't hurt to wait for the first bug fixes so that the system runs safely and stably. Plan to update no later than a few months after the Drupal 10 release. By then, most of the required Contribute modules should be compatible.
Individual vs. standard software
When introducing new business software, from apps to websites to ERP systems, the question often arises as to whether the requirements are better met by individual software or standard software. There is a rumor that an individual solution for the digitization of business processes is much more expensive than a standard offer.
Digital Day Solothurn 2022
CEO Aron Heynen shows at the Digital Day Solothurn 2022 how e-commerce in the form of configurators could change the construction industry.
5 aspects that influence user experience
Do I like what I see? Am I having fun using it? Can I build trust? Are my expectations met? These are all aspects that more or less consciously contribute to the user experience and influence how well a product works for users and whether they would and want to interact with it again.
Product configurators enable new business models
The digital transformation of companies and organizations is making great strides and is no longer limited to the optimization of existing business processes and models.
Part 3: How agile software development can work
In the third and last part of our blog series about agile software development, you will find out how agile software development can be successful and what you have to consider to ensure that this is successful. Have fun reading and of course trying out our tips!
Part 2: Why agile software development doesn't work
It is clear to everyone that today it is no longer possible without agile approaches. Create a scrum or kanban board and everything runs fine again. Hm.. it's not that simple unfortunately. We show which mistakes are often made when introducing agile software development.
Part 1: What is agile software development?
Agile software development has been a strong trend for several years and there is almost no way around it as a customer or as an agency in the digital industry. In order to implement complex software projects in today's very fast-paced world, agility is a must. In this three-part blog series you will find out what pitfalls there are when introducing agile software development and what you have to watch out for.
Configurators: what types there are and how your company can benefit from them
The desire for individualized products and services is increasing. It is no longer just about consumer goods, but also about capital goods. With a product configurator, also known as a configurator or variant configurator, almost any product, including services, can be conveniently configured from home. Here we present different types of product configurators.
9 Tips for Better Website Performance
Is your website too slow and the bounce rate too high? Then take a closer look at the performance of your website. In this article you will find out why website performance is crucial and how you can measure and improve it.
Sell Crafts Online
Benefits and Examples
Increase the conversion rate of configurators
With these 10 measures, the conversion rate of our configurator went through the roof
Omni-Channel Marketing
With omni-channel to the perfect shopping experience
Progressive web apps have been conquering the desktop since the end of 2018
Get all the important information about progressive web apps for the desktop.
E-Commerce Report Switzerland
Find out everything you need to know about the report here. We present the essential statements of the study to you in detail.
What are hybrid apps and when does it make sense to use them?
Hybrid apps are considered a special form among applications. They enable platform-independent development and subsequent use of the application. In this blog post you will learn what is meant by a hybrid app, what strengths and weaknesses it has and in which cases its use is advisable.
Angular 7 - All important information about the new version
The seventh major version of Angular - a popular JavaScript framework for creating web apps - was released in mid-October. The update comes with numerous innovations that affect Angular Material as well as the CDK (Component Development Kit) and the Command-line Interface (CLI). In this blog article we present the new features in detail.
5 reasons why you will sell more with a product configurator
«Mass customization», which describes the individualization of mass products, is one of the most promising e-commerce trends in the age of the digital shopping world. Specifically, it's about product configurators, which have become indispensable in today's e-commerce world. They can be used to sell complex or configuration-rich products in a simple way. In this blog article you will find out why you can significantly increase your sales rate with an online product configurator.
What are personas and why are they important?
Personas can help to better understand target groups, their wishes and needs. They are created by companies in order to identify typical characteristics and behavior of customers and to derive appropriate measures from them.
What actually is UX design?
UX design starts with the user. It is about the experience that the user has when interacting with a system, product or service of a company. Only those who understand exactly what the user wants and what their goals are can develop a good product for them.
Digital craftsmen
Digitization is taking its course. Used correctly, it increases efficiency and productivity in many companies. However, it does not have the same status in all sectors and professions. Although digital change can bring a decisive advantage in competition, especially in the trades sector, the possibilities are comparatively little exploited.
8 Well-Known Web Frameworks
The world of web development is advancing at a rapid pace. New web frameworks and libraries are springing up every day to make developers' lives easier and applications even more powerful. Nevertheless, there are a handful of frameworks that have firmly established themselves in the market.
Digitization
«If you digitize a crap process, you end up with a crap digital process». In other words, digital transformation is neither a "silver bullet" nor does it solve all of a company's problems. However, if you use digital tools in a targeted manner, they can bring the decisive advantage over the competition.
Single Page Applications
Multi Page Applications (traditional websites) are out. Today the world is crying out for Single Page Applications (SPA). In the following article I would like to explain what makes this modern form of web application so smart and what the advantages of using an SPA are.
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